ROOM FRAGRANCES
THE INVISIBLE
DIMENSION OF
ARCHITECTURE
A space is defined not only by concrete, glass, and light—but by its aura. For visionary architects, real estate developers, and high-end retailers, we create bespoke ambient scents that lend spaces a whole new depth. No trends, no mainstream. Since 2009, we have been translating brands and spaces into olfactory works of art. Because excellent design is only complete when you can smell it, too.
In the best of company: Herzog & de Meuron, Brandlhuber Architekten, Freunde von Freunden, Hej Organic, Gorki Apartments, Mientus.
COMISSIONED WORK
FIRST GAS,
THEN SOAP.
WE BRING EVERY
IDEA TO LIFE.
A fragrance that smells like a gas station and leaves you feeling clean? We created it—as an influencer promotion for an automaker. A smartphone that smells like an anniversary? Developed for a global tech brand. From a scented unboxing experience for an international lingerie label to a limited edition for a Berlin celebrity chef who sought an urban vibe in citrus notes: Frau Tonis Parfum functions as both a workshop and an agency. We create liquid storytelling that brings brands to life across all channels and captures entirely new target audiences.
Our partners: Volkswagen, Sony, Triumph, Tim Raue, KaDeWe Group, Armin Morbach (Tush), heycar.
EVENTS
FROM THE RUNWAY
TO THE LABORATORY.
WE BRING TO LIFE
THE INVISIBLE.
What does a company sound like as a scent? For the executive board of a medium-sized company, we translated the corporate identity into molecules—taking team building to a whole new level. How do you reawaken patients’ lost memories? Together with a global pharmaceutical manufacturer, we launched a scent journey that brought deeply buried moments back to life. And for the store launches of a major American fashion brand, we transformed event spaces into temporary workshops where guests created their own perfumes. Our fragrance workshops and influencer events with mobile fragrance bars are experiences that get under your skin. And stay in your mind forever.
Guests on our fragrance journeys: Tommy Hilfiger, Adidas, Sanofi, Campari, Ritz Carlton (Fragrance Bar), Lynk & Co, Eastpak.
OLFACTORY
BESPOKE
TAILORING
A perfect suit fits impeccably. A perfect appearance requires more. In collaboration with a traditional Berlin menswear boutique, we have redefined the classic concept of the pillow spray: as an exclusive “fragrance for the pocket square.” This masculine, oud-based creation is applied directly to the silk of the pocket square. An invisible, profound statement that subtly accompanies the gentleman throughout the day—and the night. Tailor-made purism, Made in Berlin.