ROOM FRAGRANCES
AVANT-GARDE LIVING ENSEMBLES
AND ELEGANT STORES
We have designed room fragrances for architects and real estate developers as well as for retailers who wanted to add another level of experience to their properties with an olfactory concept.
For us, the creation of fragrances is another facet of our artistic work. The benchmark is our love of fragrance, our expertise and our quality standards. Mainstream is obsolete; however, we have had a feel for trends since 2009.
Clients and cooperation partners for these projects:
Herzog & de Meuron, Brandlhuber Architekten, Freunde von Freunden, Hej Organic, Gorki Apartments, Mientus, Berlin.
FRAGRANCE PROJECTS
COMMISSIONED WORK
If the request is to develop a fragrance that starts out reminiscent of petrol and then transforms into a rather sweet, clean scent, this is a technical challenge that we have successfully met for the influencer promotion of a car manufacturer.
Or the commissioned work for a lingerie label to develop a fragrant wrapping service: Selected fragrances from Frau Tonis, enhanced and refined the unboxing experience. Just like the Japanese manufacturer of entertainment electronics, which dedicated its own fragrance to the anniversary edition of its cell phone models - all of these are typical commissions that we carry out as a workshop and as an agency. Compositions for the celebrity chef, who combined his idea of the urban Berlin vibe with notes of refreshing citrus and opted for a work by Frau Tonis as a limited edition, are also part of the project spectrum of Frau Tonis, Berlin. “Played” across all channels of modern marketing, these fragrance projects open up further access to new target groups for our clients.
Clients and cooperation partners for these projects:
Volkswagen VW, Triumph, Sony, Tim Raue, KaDeWe Group, Armin Morbach (Tush), heycar.
EVENTS
EVENTS & SCENT WORKSHOPS
Fragrance workshops - at Frau Tonis we call them fragrance journeys - are just as much our profession as influencer events with our mobile fragrance bars, which enable our clients to enrich product presentations with an experience component.
A major American textile manufacturer, for example, decided to use a temporary fragrance workshop set up by Frau Tonis, Berlin for its store launches in Germany. At the opening event, which lasted several days, guests were able to implement their own fragrance layering ideas with the fragrance experts from Frau Tonis and then take them home as a box.
The management team of a medium-sized company used the olfactory to characterize their own company and found a multi-layered, new level of expression with our fragrance experts, which was also conducive to team building. At the end of the fragrance workshop, the participants were able to agree on 2 fragrances to present the company olfactorily.
Or the event as part of the campaign of a European pharmaceutical company, which focused on the importance of the sense of smell for a fulfilled life. As part of a patient scent workshop at Frau Tonis, Berlin, patients were asked to use scents and smells to remember events that had special significance for them in the past.
Customers for these projects:
Adidas, Tommy Hilfiger, Sanofi, Campari, Ritz Carlton (Fragrance Bar), Lynk & Co Automobile, Eastpak.