ROOM FRAGRANCES
AVANT-GARDE LIVING ENSEMBLES
AND ELEGANT STORES
We have designed room fragrances for architects and real estate developers as well as for retailers…
… who wanted to add another level of experience to their properties with an olfactory concept.
For us, the creation of fragrances is another facet of our artistic work. The benchmark is our love of fragrance, our expertise and our quality standards. Mainstream is obsolete; however, we have had a feel for trends since 2009.
Clients and cooperation partners for these projects:
Herzog & de Meuron, Brandlhuber Architekten, Freunde von Freunden, Hej Organic, Gorki Apartments, Mientus, Berlin.
FRAGRANCE PROJECTS
COMMISSIONED WORK
If the request is to develop a fragrance that starts out reminiscent of petrol …
… and then transforms into a rather sweet, clean scent, this is a technical challenge that we have successfully met for the influencer promotion of a car manufacturer.
Or the commissioned work for a lingerie label to develop a fragrant wrapping service: Selected fragrances from Frau Tonis, enhanced and refined the unboxing experience. Just like the Japanese manufacturer of entertainment electronics, which dedicated its own fragrance to the anniversary edition of its cell phone models - all of these are typical commissions that we carry out as a workshop and as an agency. Compositions for the celebrity chef, who combined his idea of the urban Berlin vibe with notes of refreshing citrus and opted for a work by Frau Tonis as a limited edition, are also part of the project spectrum of Frau Tonis, Berlin. “Played” across all channels of modern marketing, these fragrance projects open up further access to new target groups for our clients.
Clients and cooperation partners for these projects:
Volkswagen VW, Triumph, Sony, Tim Raue, KaDeWe Group, Armin Morbach (Tush), heycar.
EVENTS
EVENTS & SCENT WORKSHOPS
Fragrance workshops—we call them fragrance journeys—are just as much our profession …
… as influencer events with our mobile fragrance bars.
A large American textile manufacturer, for example, chose a temporary fragrance workshop set up by Frau Tonis Berlin for its store launches in Berlin and Düsseldorf. During the opening event, which lasted several days, guests were able to implement their own fragrance layering ideas with Frau Tonis' fragrance experts and take them home in a box.
A medium-sized company decided on an innovative team-building approach at management level: the characteristics of their own company were to be characterized olfactorily. In the 4-hour fragrance workshop, a new level of expression was found to describe the desired characteristics of the company. At the end of the joint fragrance journey, the participants were later able to decide on a fragrance direction that they could use to describe the desired characteristics of the company.
Or the campaign event of a large European pharmaceutical company: here, the importance of the human sense of smell for a fulfilling life was discussed. During the patient fragrance workshop at Frau Tonis Berlin, selected patients were asked to use fragrances to remember events that had special significance for them in the past.
Customers for these projects:
Adidas, Tommy Hilfiger, Sanofi, Campari, Ritz Carlton (Fragrance Bar), Lynk & Co Automobile, Eastpak.