SCENT IS
NO
PAIRING HELP.
SCENT IS
OUR
MEANS OF EXPRESSION.

„Not only in the times of “me too”, but since our foundation in 2009, we have been rejecting the communication of our brand with regard to minors, the motto “sex sells” and a focus on heterosexuality. Instead, we are positioning ourselves clearly and plead for tolerance, diversity, generational diversity and truthfulness. ”- Stefanie Hanssen

A manifesto.

WE SAY

NO TO
SEXISTIC
MARKETING.
NO TO
EXPLOITATIVE
LOOK AT BODY.
NO TO YOUTHFULNESS
AS NON-PLUS ULTRA.
YES TO
AUTHENTICITY.
YES TO
"SMELL AS A MEDIUM
OF EXPRESSION".

“Underage models - sexy, almost naked - hold perfumes in the cameras like a “holy grail”. For us, this is the maximum amount of negative cliché that we categorically reject. We advocate rethinking the beauty industry." - Stefanie Hanssen

WE SAY

NO TO SCENT AS
AN ATTRACTIVE.
NO TO SCENT AS
A PANTYDROPPER.
NO TO WEARING SCENT
FOR SOMEONE OTHER
THAN YOURSELF.
YES TO
INDIVIDUALISM.
YES TO "FRAGRANCE
AS INSPIRATION".

Fragrance is more than just “boy meets girl” We say: My mind makes me desirable. Scent emphasizes my character. But it does not increase my "market value".

WE FEEL
FRAGRANCE IS OUR
MEDIUM OF EXPRESSION.

Fragrance is not a mating aid. Fragrance is not a pheromone. Fragrance is - if at all - a remedy, an elixir: happiness maker, melancholy tuner. The way I want it.