SCENT ISNO PAIRING HELP. SCENT ISOUR MEANS OF EXPRESSION.
„Not only in the times of “me too”, but since our foundation in 2009, we have been rejecting the communication of our brand with regard to minors, the motto “sex sells” and a focus on heterosexuality. Instead, we are positioning ourselves clearly and plead for tolerance, diversity, generational diversity and truthfulness. ”- Stefanie Hanssen
NO TO SEXISTIC MARKETING.NO TO EXPLOITATIVE LOOK AT BODY.NO TO YOUTHFULNESS AS NON-PLUS ULTRA.YES TO AUTHENTICITY.YES TO "SMELL AS A MEDIUM OF EXPRESSION".
“Underage models - sexy, almost naked - hold perfumes in the cameras like a “holy grail”. For us, this is the maximum amount of negative cliché that we categorically reject. We advocate rethinking the beauty industry." - Stefanie Hanssen
NO TO SCENT AS AN ATTRACTIVE.NO TO SCENT AS A PANTYDROPPER.NO TO WEARING SCENT FOR SOMEONE OTHER THAN YOURSELF.YES TO INDIVIDUALISM.YES TO "FRAGRANCE AS INSPIRATION".
Fragrance is more than just “boy meets girl” We say: My mind makes me desirable. Scent emphasizes my character. But it does not increase my "market value".
WE FEEL FRAGRANCE IS OUR MEDIUM OF EXPRESSION.
Fragrance is not a mating aid. Fragrance is not a pheromone. Fragrance is - if at all - a remedy, an elixir: happiness maker, melancholy tuner. The way I want it.