We give your ideas the right vibe.
We add a sensory dimension to your event space—from immersive concepts to interactive scent bars. Explore our past collaborations and discover how we infuse fashion, art, and brands with emotion. Because the best stories aren’t just meant to be told—they’re meant to be smelled.
When the Runway Becomes a Fragrant Sculpture
SELVA HUYGENS
The front row is waiting for fabrics, cuts, and colors. We provide the atmosphere. For the new “AEROSPATIAL” collection by the Berlin avant-garde label SELVA HUYGENS—winner of the Berlin Contemporary Prize—FRAU TONIS has translated the runway into a scent. The collection takes a journey through the techno-futurism of the 1960s and 70s. Our response to this utopia: No. 33 Vild.
As part of Berlin Fashion Week 2026, the Gourmand fragrance transforms the runway into an invisible, walk-through scent sculpture. In the exclusive behind-the-scenes photoshoot, the upcycled high-end creations are paired with other fragrances from Frau Tonis: No. 19 Oud Weiss and No. 04 Cocktail Hour. Unconventional art from Berlin that proves: Clothes make the man. Fragrances make memories.
Exclusive selection for the launch event.
The S-Class of Souvenirs
When Mercedes-Benz unveils the new S-Class, every detail makes a statement. Our contribution: an olfactory tribute to the world’s most advanced driving experience. With our mobile fragrance bar, we transformed the launch event into an interactive experience. Three of our fragrance experts guided the invited guests through a curated selection of ten of our finest Eau de Parfums. At the end, each guest left with their own perfectly tailored identity to take home: a personalized set of three fragrances as a lasting memento of an extraordinary premiere.
The Fragrance Everyone’s Talking About
Vogue Fashion’s Night Out
Small talk fades away. Memories linger. With FRAU TONIS’ Fragrance Bar, your event becomes a sensual statement. We capture the personality of your guests in a custom-crafted perfume. The interactive highlight for galas, openings, and trade shows. Book through us or directly at your event. Nice to smell you.
More than just an opening. A lasting impression.
Tommy
Hilfiger
Two cities, two new anchor stores, one invisible highlight: For the openings in Berlin and Düsseldorf, FRAU TONIS PARFUM revolutionized the in-store experience. With our Fragrance Bar, we redefined customer engagement and created a completely personalized signature scent for over 1,000 people. Tailor-made, emotional, and absolutely unforgettable. That’s how you cultivate brand loyalty.
The Scent of Team Spirit
Event fragrance for Adidas
11,000 people, one event, and an unforgettable vibe: At EURO DAY in Herzogenaurach, Adidas celebrated French “savoir-vivre”—and FRAU TONIS PARFUM provided the perfect soundtrack for the nose. At our elegant, mobile fragrance counters, we transformed the opulent company party into a sensory experience.
The exclusive souvenir for the Adidas family: a custom-made event fragrance featuring fresh mint, sandalwood, and iris. Unique, dynamic, and proof that true identity goes under the skin.
On the go since 1956. Now with its own fragrance.
Frau Tonis x Eastpak
How do you capture the feeling of freedom? Eastpak does it with its new CNNCT collection made from high-end materials. FRAU TONIS PARFUM does it with bespoke scents. At the exclusive launch event, our fragrance studio transformed into a creative lounge for influencers. The souvenir for the next adventure: a custom-blended travel perfume, perfectly protected in an Eastpak case. Two brands, one promise: companions for life.
When the runway becomes a fragrance.
Isabel Vollrath & STEINROHNER
FRAU TONIS PARFUM makes collections unforgettable. At Berlin Fashion Week, we transformed the runway into an olfactory art gallery. For Isabel Vollrath, FRAU TONIS cast the designs in a radical guise of lush greenery, jungle, and wildness. For STEINROHNER, on the other hand, we sent notes of eternal summer down the runway. Models, dresses, location—united in an invisible yet monumental design. Fashion for the nose.
Love is in the air. Literally.
Marcel Ostertag
When Germany’s most extravagant designer falls in love, the result is a runway spectacle. For his show “Love for All!”, Marcel Ostertag staged the runway with No. 08 Été Éternel by FRAU TONIS PARFUM. An opulent, sensual atmosphere that made the collection’s message immediately palpable. Flanked by our Fragrance Bar, the show became a feast for the senses. A collaboration that proves: High fashion is not a trend, but an emotional embrace.
Three designers. Three visions. One experience.
Ivanman, Danny Reinke, Kilian Kerner
At Fashion Week, it became clear: FRAU TONIS PARFUM is bespoke tailoring for the senses. For Ivan Mandzukic (Ivanman), static mannequins were brought to life by the unisex fragrance No. 18 Bogota Berlin. Newcomer Danny Reinke channeled the energy of his show into No. 05 Aventure, making the fragrance the most coveted highlight of his goodie bags. And Kilian Kerner? The master of staging created his very own liquid work of art using No. 22 Hamburg and No. 18 Bogota Berlin. Three radically different collections—united by the art of perfume.
