PERFUME HAS
NO SEX.
PERFUME HAS
A (YOUR) NAME.

Our perfume portfolio includes four fragrance families - floral, citric, green, oriental - but is deliberately neither feminine nor masculine.

Perfume is unisex. Gender neutral, emotional.

A delicate violet is just as unadjusted as an edgy oud, a sweet berry is just as lovely as the (sweet) grassy vetiver.

PERFUME
IS ATTRACTIVE.
BUT PERFUME
IS NOT
INTENDED TO
ATTRACT OTHERS.

Starting today we wear perfume for ourselves.

Which notes evoke which association is as individual as the personal memory. We link pefrumes to emotions. Every perfume smells different on every person. Perfume is always me or you.

Genderless: less is more.

We believe "boy meets girl" is no longer the only valid way to tell a fragrance’s story. And we do not have a single perfume in our store meant for only one gender.

IT IS IMPORTANT
HOW A SCENT
IS WORN.
PREFERABLY
CONFIDENT.

 

Which perfume suits me best?

5 Questions to find your favorite Scent

How you wear perfume counts!

It is not age, gender, or background that defines the wearer. What matters to us is how a perfume is worn. Confident like No. 21 Berlin or stormy like No. 22 Hamburg. Elegant like No. 19 Oud Weiss or mysterious like No. 25 Bouquin.

SCENT IS
NOT
A MEANS TO AN END.

SCENT IS
OUR
MEANS OF EXPRESSION.


„Not only in the times of “me too”, but since our foundation in 2009, we have rejected the communication of our brand with regard to minors, the motto “sex sells” and a focus on heterosexuality. Instead, we are positioning ourselves clearly and plead for tolerance, diversity, generational understanding and truthfulness. ”- Stefanie Hanssen

WE SAY

NO TO
SEXIST
MARKETING.
NO TO
EXPLOITATION
OF THE BODY.
NO TO YOUTHFULNESS
AS NON-PLUS ULTRA.
YES TO
AUTHENTICITY.
YES TO
SMELL AS A MEDIUM
OF EXPRESSION.


“Underage models - nubile, almost naked - hold perfumes to the cameras like a “holy grail”. For us, this is the maximum amount of negative cliché that we categorically reject. We advocate for a rethinking the beauty industry." - Stefanie Hanssen

WE SAY

NO TO SCENT AS
A PANTYDROPPER.
NO TO WEARING SCENT
FOR SOMEONE OTHER
THAN YOURSELF.
YES TO
INDIVIDUALISM.
YES TO
"FRAGRANCE AS INSPIRATION".


We believe our personalities make us desirable. Fragrance does not increase our "market value". It merely emphasizes our character.

FRAGRANCE IS OUR
MEANS OF EXPRESSION.

Fragrance is not a dating aid. Fragrance is not a pheromone. Fragrance is not a substitute for substance.


Which perfume suits me best?

5 Questions to find your favorite Scent