A (YOUR) NAME.
Our perfume portfolio includes four fragrance families - floral, citric, green, oriental - but deliberately not feminine and masculine.
Perfume is unisex. Gender neutral, emotional.
A delicate violet is just as unadjusted as an edgy oud, a sweet berry is just as lovely as the (sweet) grassy vetiver.
Starting today we wear perfume for ourselves.
Which notes evoke which association is as individual as the personal memory. We link pefrumes to emotions. Every perfume smells different on every person. Perfume is always me or you.
Genderless: less is more.
We renounce any images of "boy meets girl" and celebrities. And we deliberately do not give perfume recommendations for any gender.
IT IS IMPORTANT
HOW A SCENT
How you wear perfume counts!
It is not age, gender, or background that defines the wearer. What matters to us is how a perfume is worn. Confident like No. 21 Berlin or stormy like No. 22 Hamburg. Elegant like No. 19 Oud Weiss - or gentle like No. 25 Bouquin.
MEANS OF EXPRESSION.
„Not only in the times of “me too”, but since our foundation in 2009, we have been rejecting the communication of our brand with regard to minors, the motto “sex sells” and a focus on heterosexuality. Instead, we are positioning ourselves clearly and plead for tolerance, diversity, generational diversity and truthfulness. ”- Stefanie Hanssen
LOOK AT BODY.
NO TO YOUTHFULNESS
AS NON-PLUS ULTRA.
"SMELL AS A MEDIUM
“Underage models - sexy, almost naked - hold perfumes in the cameras like a “holy grail”. For us, this is the maximum amount of negative cliché that we categorically reject. We advocate rethinking the beauty industry." - Stefanie Hanssen
NO TO SCENT AS
NO TO SCENT AS
NO TO WEARING SCENT
FOR SOMEONE OTHER
YES TO "FRAGRANCE
Fragrance is more than just “boy meets girl” We say: My mind makes me desirable. Scent emphasizes my character. But it does not increase my "market value".
FRAGRANCE IS OUR
MEDIUM OF EXPRESSION.
Fragrance is not a mating aid. Fragrance is not a pheromone. Fragrance is - if at all - a remedy, an elixir: happiness maker, melancholy tuner. The way I want it.