WE WEAR SCENT
AS A MEANS OF
EXPRESSION
NOTHING SUITS YOU
LIKE A SCENT.
A FRAGRANCE IS
THE OUTFIT
OF YOUR SOUL.
Fabric warms your skin.
But only a fragrance brings out your personality.
It awakens you. It redefines you.
It doesn’t change how you look—it changes who you are.
And because you’re not the same person at noon as you were in the morning:
Change your fragrance so you can change your mindset.
Don’t just wear perfume.
Wear a source of inspiration!
A scent isn’t an accessory for your outfit.
It’s the outfit for your mood: focus in the morning,
energy at noon, pure emotion in the evening.
Find the scent that suits you right now.
Nothing dresses you better for the moment.
Nothing suits you like a scent.
Genderless: less is more.
We believe "boy meets girl" is no longer the only valid way to tell a fragrance’s story. And we do not have a single perfume in our store meant for only one gender.
PERFUME HAS
NO SEX.
PERFUME HAS
A (YOUR) NAME.
Perfume is unisex. Gender neutral, emotional.
A delicate violet is just as unadjusted as an edgy oud, a sweet berry is just as lovely as the (sweet) grassy vetiver.
Our perfume portfolio includes four fragrance families - floral, citric, green, oriental - but is deliberately neither feminine nor masculine.
SCENT IS
NOT A
MEANS TO AN END.
SCENT IS
OUR
MEANS OF EXPRESSION.
„Not only in the era of #MeToo, but ever since our founding in 2009, we have stood for brand communication that emphasizes diversity, respect, and authenticity. We reject the sexualized portrayal of young people just as much as we reject an exclusive focus on heterosexual norms. Instead, we take a clear stand for tolerance, generational diversity, diversity, and authenticity.”- Stefanie Hanssen
WE SAY
NO TO
SEXIST
MARKETING.
NO TO
EXPLOITATION
OF THE BODY.
NO TO YOUTHFULNESS
AS NON-PLUS ULTRA.
YES TO
AUTHENTICITY.
YES TO
SMELL AS A MEDIUM
OF EXPRESSION.
WE SAY
NO TO SCENT AS
A PANTYDROPPER.
NO TO WEARING SCENT
FOR SOMEONE OTHER
THAN YOURSELF.
YES TO
INDIVIDUALISM.
YES TO
"FRAGRANCE AS INSPIRATION".
We believe our personalities make us desirable. Fragrance does not increase our "market value". It merely emphasizes our character.
PERFUME
IS ATTRACTIVE.
BUT PERFUME
IS NOT
INTENDED TO
ATTRACT OTHERS.
Starting today we wear perfume for ourselves.
Which notes evoke which association is as individual as the personal memory. We link pefrumes to emotions. Every perfume smells different on every person. Perfume is always me or you.
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