Centrally located near Checkpoint Charlie in Berlin, you will find the exclusive perfumery FRAU TONIS PARFUM. Perfume aficionados from all over the world also create their own customized scents here.
Letting perfumes speak for themselves, as a source of inspiration, without expensive ad campaigns or adorning celebrities: this is our philosophy at FRAU TONIS PARFUM. Because, to us, luxury is not a matter of extravagance, but of taking the time to carefully and lovingly select a range of exquisitely crafted perfume. Our Berlin boutique offers the ideal setting to discover our line of fragrances in a serene setting. Feel free to wander about and be inspired by our scents. Let them take you on a sensuous journey into the olfactory memory of your past.
Engage in dialogue with our scents and combine them according to personal taste to create your very own bespoke fragrance. As a part of the creative process you will be able to witness the making of your customized perfume. Our experienced scent experts will gladly assist you along the way. Our exquisitely crafted perfume are made here in Berlin and are show cased in clear glass pharmacy bottles to guarantee that nothing will distract you from what is really important, the fragrance itself. Because perfumery is an art form we hold dear.
Our fragrances range from the fresh floral, „Linde Berlin“, and energetically tangy “Berlin Summer”, to the utterly extravagant “Pure Violet”, a scent that captivated Berlin’s very own Marlene Dietrich almost 100 years ago. Our olfactory homage to the city of Berlin is the wonderful “Eau de Berlin”, a modern, energetic, fresh and vibrant scent that mirrors the city it represents. Our love for perfumes can be felt in every little detail.
Frau Tonis is all about minimalism. ‘Scent as inspiration’ is our philosophy, and we let our 36 artisanal perfumes take the spotlight. We believe that perfume doesn’t exists solely to appeal to the opposite sex, and seem to have struck a nerve with this idea – Fragrance aficionados from all over the world visit Frau Tonis Parfum in order to create their very own ‘Customised Fragrance’ with us. Our scent experts are at hand to help along the way to creating the perfect, made- to-measure fragrance.
Fragrances are a sensual aide-mémoire and release forgotten memories and conjure visions of those that we hold nearest and dearest to our hearts. An individual perfume from the ‘Fragrance journey’ is a real treat and our fragrance workshops are the perfect chance to dive into your own olfactory remembrances and tastes. Our workshops have fixed time slots, and can also be booked by appointment.
To create your own customized scent requires one to two hours. During this time we take you on a fragrance journey where we present our artisanal fragrances to you, and help you to identify your scent preferences and map out an idea for your personal scent along the way. At the end of the fragrance workshop your new custom perfume is mixed, and we archive the recipe.
In the summer of 2009 during a concert in the Berlin Philharmonie I was seated next to a woman who was wearing such an extraordinarily alluring scent that I could hardly focus on the music being played. Was I too shy, or did I think that the question was perhaps to intimate? Either way I didn’t ask her what the name of her perfume was. In the following days I set out on a quest in search of the fragrance armed only with my memory of the perfume, and smelled my way through the perfume boutiques of Berlin. All without results.
I was constantly being presented with the most ‘trendy’ perfumes, big brands and an endless assortment of mainstream fragrances. I came to ask myself ’Why doesn’t someone offer something as intimately sensual as perfume with a bit of sensitivity and passion? Don’t you need to actually listen to the customer? Why isn’t it possible to create a tailor-made perfume?’
Six months later I founded my own perfumery. It’s dedicated to my grandmother Toni-Luise, who enriched my life with her passion for handmade products, made to measure dresses and exotic perfumes.