THE ATELIER OF SCENTS

FRAU TONIS BERLIN, located near Berlin's “Checkpoint Charlie,” is considered a hotspot for Berlin perfumes. Here, FRAU TONIS BERLIN designs and produces unisex perfumes in the “affordable luxury segment.”

The extraordinary range includes 36 niche perfumes from green to floral, citrus or oriental, as well as the eccentric “No. 37 Veilchen,” which already delighted the legendary Marlene Dietrich in the 1920s and is still produced by Frau Tonis today.

We entered the perfume business as career changers and rather spontaneously: our previous careers as photographers, editors, visual artists, and strategy developers had always been related to communication. The olfactory seemed to be a suitable further development in our preoccupation with communication, a shift of communication into another dimension.

We also realized that our ideal concept of a perfumery did not exist. We wanted to move away from the distracting trappings and focus on the actual fragrance experience. We wanted to present fragrance in an unconventional way – to make it tangible, so to speak. It should be “luxurious,” but the fragrance should remain the star.
Berlin, fragrance, perfume, history... Wasn't there a glorious past, right here in Berlin? And indeed, at the beginning of the last century, Berlin was a city of fragrances, consisting of numerous small labels.

We were excited by the idea of breathing new life into this industry. Bringing it back from obscurity into the light, reinterpreting and staging fragrances.

Just six months later, Stefanie Hanssen and Christoph Niedermeier, both from the Ruhr region in Westphalia, not only founded their own store - they also set up their own manufactory. Puristically designed according to their needs, preferences and very own philosophy. Dedicated to grandmother Toni-Luise, who has been a style icon and perfume aficionada as well as a source of inspiration for Stefanie Hanssen in particular since childhood in the harsh reality of the Ruhr coal-mining region. Reason enough to honor her with a long-lasting olfactory brand!

And so we realized our vision: To establish fragrances beyond the mainstream that convince with extraordinary aromas, textures and ingredients as connoisseur fragrances. And which could even be combined with each other. The bottom line is that we opened the purist, elegant fragrance manufactory, just as we wanted to approach the subject ourselves. Free from the usual gender-specific scent attributions.

Scent samples